Magazine advert evaluation.

Magazine advert evaluation.
My magazine advert is one of the most important parts of the project, because before you relies a video, track or magazine etc you have to advertise it. That is what i did for my digipak; i had to create an interesting advert that would make my digipak look attractive and appealing. I stuck to the same house style as my video and digipak but this time i allowed the cover to have some colour and variety, that way the audience can recognise the product but at the same time they have something different to look at. The colour scheme for my magazine advert was purple white and black, the font had to be large so that it stands out, Top stick to the codes and conventions i researched some existing products to help me have an idea of how magazine adverts look like; once i had some examples to take inspiration from i then began to design the advert.
To make the advert loo different from the exciting products i had seen i decided to look at real magazine front covers i wanted to copy the layout and the types of images that they tend to use for male artists. I realised that advertisement for men and women is very different; the representation is the complete opposite to each other. Women tend to be more sexualised this is so that they appeal to young women who aspire to be like them and also the male audience, as for the male representation, it is very different. Male artist tend to look less sexualised depending on the magazine cover they are featuring on, but they magazine i like and took inspiration from was ‘vibe’, vibe has many different artist and the male ones always go for a certain type of style and look. When males artist especially pop artist, they usually look very simple and formal which is the same look i went for, for my artist. The use of images is also important, when a person features on a magazine advert there tends to be a mixture of different pictures put together, the cover always looks very busy and there is always lots of information. I wanted to implement some of these features on to my own advert.
My magazine cover was black and white and purple, it also has the image of a DJ, to highlight the fact that it is an advertisement that is all about music, i then also inserted an image of the artist on the bottom, below the images there is various types of information; the name and tile of the song and artist, information about behind the scenes etc. I had to choose the information that is important and the information that would engage the reader in at the same time advertising the artist’s image and track. To also make the magazine advert eye-catching i made sure that the layout of the information was not concentrated on one area of the cover, i made sure that i spread out the information so that when someone is reading it does not appear to them as though they are reading too much details, by spreading the information around it allows them to read the information on the magazine whilst at the same time they are also looking that the cover as a package; basically they will be absorbing different types of information at the same time without getting bored.

The things that appear on my magazine advert.
• the label logo and name
• the artists name and title of song
• the image of the artist
• the title of the magazine advert
• the record labels information
• behind the scenes information
• A quote from the artist to make the advert more personal, between the artist and the reader/buyer.
• The sign DVD digipak
• The title of the magazine advert is in purple because i believe it makes the entire advert stand out and in turn makes the cover eye-catching.
• Bold font to make the words stand out from the cove, they are just as important as everything else on the cover.
• The artist’s image is the same throughout my project for one simple reason, because it has to be recognisable as one product, and people are better at remembering things that look similar to each other.
• The image of the DJ makes it look more of a musical advertisement, and makes the cover look a bit more different from the video and digipak.
I did not want to put too much information because the digipak has already got plenty of information; i just wanted to make the advertisement look attractive and appealing.